Website design
We designed a refined, contemporary e-commerce website for Paris-based jewellery designer Aude Lechère, with the aim of translating her distinctive aesthetic into a digital environment that feels both delicate and elegant. To enrich and expand her existing visual identity, we created a series of hand-drawn diamond shapes, borders, and bespoke assay marks inspired by her sculptural, floral, and feminine universe. These illustrated elements were integrated throughout the site to form a cohesive brand experience that feels personal, crafted, and unmistakably hers, while also delivering a seamless user experience and supporting strong conversion performance.
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Client: Aude Lechère
Website design: Studio-Studio
Art direction: Clémence Dru
Photography: Annabelle Tiaffay & Laura Friedli
Film: Roman Goldet & Alice Gariépy
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Paris 2025